The Cheap Internet Marketer

What will you write about in your articles?  That is the biggest questions most people who want to break into article writing have when they begin.  The field is wide open when it comes to what information you offer on the Internet.

The first thing to consider is — what do you like to write about?  All of us have hobbies and likes as well as dislikes — write about them from your perspective.  Write enough articles on a topic and you might qualify as an expert in your area within online communities.

The Reason for the Articles –  Why are you writing the articles? If you are starting a blog and want to draw attention to your site, you’ll want to choose topics that will be interesting to fellow readers on the Internet.  Surf the Web and research what topics are hot right now.  Some topics that are always popular: fashion, celebrity news, new products and services and health issues.  These categories will help you to generate a list of possible article topics.

When writing to draw traffic and attention to you, it is important to write articles about a topic that people are talking about.  If you are researching and see that there are not be a lot of articles on the Internet about pygmy animals, don’t get all excited until you do a bit more research – find out if people are searching for information on this subject.  You can write the most wonderful articles in the world on pygmy animals, but if there is not an interest in the subject, your articles will go unread.

Are You Creative? – There is very little that is new under the sun and there’s an almost unlimited amount of information available on the internet.  Chances are you will have to write about topics that have been written about before.  This is fine, but put a new spin on the subject, write about it from your unique perspective.  By using your unique voice and adding basic examples, you can recycle a topic to your advantage.

Brainstorm your topics.  Start by looking at your personal interests.  Then, move on to your job for ideas.  Finally, what is your family up to?  All of these people and interests make a good base for your article writing.

What are you curious about? — Maybe you want to know why the sky is blue.  Take some time and look up information about the sky and its color on the Internet or at your local library.  Now, you can write an article that people will want to read.  Whatever fascinates you can turn into a new avenue to find article topics.

Use Your Experiences – All of us have a story to tell, and your stories may be interesting to others.  Use both positive and negative situations as a tool – create how-to articles and give advice on a variety of topics. 

What are you going to write about in your articles?  The possibilities are infinite if you keep an open mind and use all of the resources at your disposal.

If you’d like a good ebook on writing articles and article marketing, I recommend “Article Marketing SuperHero” (see the link to the right, or Click Here.)  It covers a lot of topics, including how to get ideas, how to actually write the artices, how to use PLR for your articles, posting to article directories, outsourcing articlles, and more.   I’ll be covering most of this in upcoming messages, but if you want to get started NOW, this book will get you going.

One of the most popular internet selling methods today is purchasing and reselling  products with Resale Rights.   Resale Rights products can be ebooks, software, MP3 audios, single articles or a series of articles, videos, or reports.   Put very simply, you buy the  product and then resell it, depending on the type of Rights you purchased and what your License allows you to do.

There’s a lot of confusion about the differences in the type of Resale Rights products, so here’s a short explanation of the main types of rights.

Resale Rights (RR) – Some products come with Resale Rights automatically, other require you to purchase  the resale rights to the product separately, but you always have to purchase the product.  The product will come with a License, which tells you what you can and cannot do with the product, and you usually receive a Sales Page that you can set up on your website.  You are normally not allowed to make any changes to the product.

Master Resale Rights (MRR) — You receive all the rights included with Resale Rights, PLUS you can sell the rights on to your customers.  This means you can choose to sell the product only, or sell the product with resale rights.   Check the License for details, but normally you are not allowed to make any changes to MRR products.

Private Label Rights (PLR) — You have quite a bit of flexibility in the way you use the product, and you will be given the source code so you can make changes.  You can edit it, break it apart into articles, claim authorship, add affiliate links, and sell or publish it in almost any form.  Again, always check the License for details.

Public Domain Content — Very similar to PLR, can be changed and edited or published as is, and can be sold commercially.  Content that is considered to be in the Public Domain will have been created between 1923 and 1963 and will have not had the copyright renewed.  

Print this list out and keep it for your reference.  The main thing to remember is that you will always receive a License that tells you what you can and cannot do with that specific product.   When in doubt, check the license.

Make Money Online with PLR

Here’s a link to a Free Report from Jimmy D. Brown titled “Private Label Rights (PLR) Secrets” that gives you some excellent information on how to use PLR products to create your own money-making Small Report business.  It’s free and it will give you great ideas on how to make some cash.

So you’ve decided to get into Internet Marketing — but now you’re not sure what to do next.  Okay, let’s start simply.

The first step you have to take is deciding HOW you’re going to sell — are you planning to sell affiliate products?  Do you want to create your own products, or sell Private Label Rights products?  Do you want to create and sell e-courses or coaching? 

There’s no right or wrong answer here, and there are other selling methods available to you, too, but these I’ve listed are the most commonly used methods.  As a beginner, you should pick one method and concentrate all you efforts there until you see results (sales), but you can certainly plan to eventually use several methods of selling. 

Once you’ve picked your method, the next thing to do is find your Target Market — the group of people you’re going to sell to.  You want to decide on a fairly broad Target Market, and then narrow your focus to come up with your first product.   You’re looking for a Market where you can build a list and then sell multiple related products to your list members.  Or to put it another way, you want a Market that contains many smaller Niches — then you’ll pick one of the Niches, find a product, and start selling.   (If Niches confuses you, download my Free report called “Simple Niches” and read it, it’ll make a lot more sense.  Look for the popover.)

Take your time here and do some careful research, it will definitely pay off.  If you jump into creating web or blog content or a product without doing enough research, you may find that your Market doesn’t buy, or is not looking for what you are selling.  You want to be sure you’re targeting a Market that has money and buys. 

If doing all this research sounds difficult and time consuming, take a deep breath and relax – Niche research is not difficult if you have a good system to follow.   The Niche Detector  gives you a step-by-step system to follow that is simple but effective, follow the methods and you’ll quickly find a good, targeted market full of buyers, and you’ll have done some great keyword research, too.  I really love the way it finds good Markets and Niches, and at the same time gives you grea keywords.   It’s good to do this research, but getting it done quickly is even better.  I follow The Niche Detector system, and it works very well for me.

For most people, internet marketing is all about setting up multiple income streams, most people make a few hundred dollars a month off of this project, another hundred or two from the next project, etc.  All the little (and every now and then, not so little) streams join together to create a large river of income.

If you want to get to that nice large river of income, the first step you must take is to sit down in a quiet spot with a pen and some paper, and make a Plan.  It can be a flow chart, or a couple of written paragraphs, or a bulleted list.  The format doesn’t matter, as long as it shows your objectives for your business, and how you are going to meet those objectives. 

Making a plan is extremely important because it helps you focus on What you want to do, and How you’re going to do it.  Once you have the plan, put it where you can look at it regularly, and than look at it often to make sure you’re staying with your plan.  

Now you may be thinking, what a crock, I need to spend my time making some money, not making a plan.   And I do understand, making money is everyone’s objective, but please  take the time to formulate your plan and write it down.  Why?

Well,  most people who go into Internet Marketing fail because of two main reasons.  The first — they read and research, and never actually do anything.  This is the number one reason for failure.  You have to make some decisions and Take Action.  Lots of people never make it past this.

Know what the number two reason for failure is?  Not sticking with anything long enough to see results, chasing every new product that’s lauched or every new method you read about.  People don’t have a plan of action, and flounder all over looking for magic to happen.  And there is no magic to Internet Marketing, it’s a business like any offline business — it takes work, and you need to have a Plan, and you need to Work The Plan.  

There are quite a few methods of selling in Internet Marketing, and you can be successful with any one of them if you stay focused and don’t allow yourself to get frustrated and give up and quit.   That’s where the Plan comes in.  Read it regularly, make sure you’re following it and not leaving things out.  Use it to help you stay on track.

So if you haven’t made your Plan yet, please do it today, you’ll need it sooner than you think.   It really is that important.