The Cheap Internet Marketer

Recently I was asked a question about niches — specifically, a person was confused about how to tell if an online  niche was going to be profitable or not. 

Here’s an excerpt from my answer that you might find very helpful if you’re also confused about how to find niches.

Find a fairly large market that interests you (being passionate about the subject is nice but not required, but it does need to be interesting) and that can be broken down into some niches and sub-niches.  Then look to see what type products the people in the market and niches are buying.  Find a similar product and get it out there and promote it, and you should be able to make some money. T he reason for niches and sub-niches is so you can build a list with your first product and then later sell the subscribers different but related products.

Buyers is the real key — some markets and niches are made up of people who are looking mainly for information or freebies (or who have no money to spend, i.e. most college kids), but are not actually buying.  If you find that people in your niche are lookers, not buyers, drop that market and move on to a better one.

If you take your time and do a thorough job on your research, identifying good niches is really not hard.  The key is good research, and knowing what to look for and where to look.  This is one of the things I really like about “The Niche Detector” — there’s a lot of information on how to do the basic research to find profitable niches.  And while you are finding your niches, you are also building a target list of  long-tailed keywords that you can use in your articles and ad campaigns.  And you learn to do this using all free resources.  If you’re looking for an easy to use but effective research system, this is for you.

Remember — Buyers — always look for Buyers, and you’ll be on the right track.