The Cheap Internet Marketer

If you’ve read any internet marketing books or reports, you know that they all talk about niches, and finding your niche.   And they’re right, finding a good, paying niche is vital to your online business.  But how do you do this?

First, what is a “niche?”  A niche is a small segment of a larger market — for instance, “eBay” is a large market and “selling antique lace on eBay” is a niche.  “Selling Books on eBay” is a sub-market of the larger eBay market, but ”Selling Cookbooks on eBay” is a niche.   And a smaller sub-niche example would be “Selling Italian Cookbooks on eBay.”

Or “Dogs” is a large market, and “Dog Training” is a sub-market in the larger Dogs market, and “How to Potty Train Your Dog” is a niche in the Dog Training market.  Do you see?  Dog Training is not a niche, it’s too large.   To get to a niche you have to drill down into the subject.

If you need more help on what is a niche and what isn’t, I have a free report called “Simple Niches” that explains the difference.  Fill in your First Name and your valid e-mail address in the form below and hit Submit for a free copy.
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So why does this apply to you?  Well, if you’re starting an internet marketing business, you need to decide what market you’re going to target — what product or service are you going to sell?  And in most cases, you’ll have more success starting out  if you specialize in one small area in a broad market. 

You can’t compete with Amazon.com or eBay or any other large, established online retail outlet or service providers – and you don’t want to try.  You want to provide something that the mega sites can’t, you want to be the person who fills the more individualized need.   It’s all about focus, and building a client base.

So start your business doing one or two things, do them well and make your customers happy.  Find out what other related things your customers want, and expand to these areas later.  Find the need, and fill it.   Start small and grow.  That’s why you need a niche.