The Cheap Internet Marketer

One of the most popular internet selling methods today is purchasing and reselling  products with Resale Rights.   Resale Rights products can be ebooks, software, MP3 audios, single articles or a series of articles, videos, or reports.   Put very simply, you buy the  product and then resell it, depending on the type of Rights you purchased and what your License allows you to do.

There’s a lot of confusion about the differences in the type of Resale Rights products, so here’s a short explanation of the main types of rights.

Resale Rights (RR) – Some products come with Resale Rights automatically, other require you to purchase  the resale rights to the product separately, but you always have to purchase the product.  The product will come with a License, which tells you what you can and cannot do with the product, and you usually receive a Sales Page that you can set up on your website.  You are normally not allowed to make any changes to the product.

Master Resale Rights (MRR) — You receive all the rights included with Resale Rights, PLUS you can sell the rights on to your customers.  This means you can choose to sell the product only, or sell the product with resale rights.   Check the License for details, but normally you are not allowed to make any changes to MRR products.

Private Label Rights (PLR) — You have quite a bit of flexibility in the way you use the product, and you will be given the source code so you can make changes.  You can edit it, break it apart into articles, claim authorship, add affiliate links, and sell or publish it in almost any form.  Again, always check the License for details.

Public Domain Content — Very similar to PLR, can be changed and edited or published as is, and can be sold commercially.  Content that is considered to be in the Public Domain will have been created between 1923 and 1963 and will have not had the copyright renewed.  

Print this list out and keep it for your reference.  The main thing to remember is that you will always receive a License that tells you what you can and cannot do with that specific product.   When in doubt, check the license.

Make Money Online with PLR

Here’s a link to a Free Report from Jimmy D. Brown titled “Private Label Rights (PLR) Secrets” that gives you some excellent information on how to use PLR products to create your own money-making Small Report business.  It’s free and it will give you great ideas on how to make some cash.

So you’ve decided to get into Internet Marketing — but now you’re not sure what to do next.  Okay, let’s start simply.

The first step you have to take is deciding HOW you’re going to sell — are you planning to sell affiliate products?  Do you want to create your own products, or sell Private Label Rights products?  Do you want to create and sell e-courses or coaching? 

There’s no right or wrong answer here, and there are other selling methods available to you, too, but these I’ve listed are the most commonly used methods.  As a beginner, you should pick one method and concentrate all you efforts there until you see results (sales), but you can certainly plan to eventually use several methods of selling. 

Once you’ve picked your method, the next thing to do is find your Target Market — the group of people you’re going to sell to.  You want to decide on a fairly broad Target Market, and then narrow your focus to come up with your first product.   You’re looking for a Market where you can build a list and then sell multiple related products to your list members.  Or to put it another way, you want a Market that contains many smaller Niches — then you’ll pick one of the Niches, find a product, and start selling.   (If Niches confuses you, download my Free report called “Simple Niches” and read it, it’ll make a lot more sense.  Look for the popover.)

Take your time here and do some careful research, it will definitely pay off.  If you jump into creating web or blog content or a product without doing enough research, you may find that your Market doesn’t buy, or is not looking for what you are selling.  You want to be sure you’re targeting a Market that has money and buys. 

If doing all this research sounds difficult and time consuming, take a deep breath and relax – Niche research is not difficult if you have a good system to follow.   The Niche Detector  gives you a step-by-step system to follow that is simple but effective, follow the methods and you’ll quickly find a good, targeted market full of buyers, and you’ll have done some great keyword research, too.  I really love the way it finds good Markets and Niches, and at the same time gives you grea keywords.   It’s good to do this research, but getting it done quickly is even better.  I follow The Niche Detector system, and it works very well for me.

For most people, internet marketing is all about setting up multiple income streams, most people make a few hundred dollars a month off of this project, another hundred or two from the next project, etc.  All the little (and every now and then, not so little) streams join together to create a large river of income.

If you want to get to that nice large river of income, the first step you must take is to sit down in a quiet spot with a pen and some paper, and make a Plan.  It can be a flow chart, or a couple of written paragraphs, or a bulleted list.  The format doesn’t matter, as long as it shows your objectives for your business, and how you are going to meet those objectives. 

Making a plan is extremely important because it helps you focus on What you want to do, and How you’re going to do it.  Once you have the plan, put it where you can look at it regularly, and than look at it often to make sure you’re staying with your plan.  

Now you may be thinking, what a crock, I need to spend my time making some money, not making a plan.   And I do understand, making money is everyone’s objective, but please  take the time to formulate your plan and write it down.  Why?

Well,  most people who go into Internet Marketing fail because of two main reasons.  The first — they read and research, and never actually do anything.  This is the number one reason for failure.  You have to make some decisions and Take Action.  Lots of people never make it past this.

Know what the number two reason for failure is?  Not sticking with anything long enough to see results, chasing every new product that’s lauched or every new method you read about.  People don’t have a plan of action, and flounder all over looking for magic to happen.  And there is no magic to Internet Marketing, it’s a business like any offline business — it takes work, and you need to have a Plan, and you need to Work The Plan.  

There are quite a few methods of selling in Internet Marketing, and you can be successful with any one of them if you stay focused and don’t allow yourself to get frustrated and give up and quit.   That’s where the Plan comes in.  Read it regularly, make sure you’re following it and not leaving things out.  Use it to help you stay on track.

So if you haven’t made your Plan yet, please do it today, you’ll need it sooner than you think.   It really is that important.

If you’ve read any internet marketing books or reports, you know that they all talk about niches, and finding your niche.   And they’re right, finding a good, paying niche is vital to your online business.  But how do you do this?

First, what is a “niche?”  A niche is a small segment of a larger market — for instance, “eBay” is a large market and “selling antique lace on eBay” is a niche.  “Selling Books on eBay” is a sub-market of the larger eBay market, but ”Selling Cookbooks on eBay” is a niche.   And a smaller sub-niche example would be “Selling Italian Cookbooks on eBay.”

Or “Dogs” is a large market, and “Dog Training” is a sub-market in the larger Dogs market, and “How to Potty Train Your Dog” is a niche in the Dog Training market.  Do you see?  Dog Training is not a niche, it’s too large.   To get to a niche you have to drill down into the subject.

If you need more help on what is a niche and what isn’t, I have a free report called “Simple Niches” that explains the difference.  Fill in your First Name and your valid e-mail address in the form below and hit Submit for a free copy.
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So why does this apply to you?  Well, if you’re starting an internet marketing business, you need to decide what market you’re going to target — what product or service are you going to sell?  And in most cases, you’ll have more success starting out  if you specialize in one small area in a broad market. 

You can’t compete with Amazon.com or eBay or any other large, established online retail outlet or service providers – and you don’t want to try.  You want to provide something that the mega sites can’t, you want to be the person who fills the more individualized need.   It’s all about focus, and building a client base.

So start your business doing one or two things, do them well and make your customers happy.  Find out what other related things your customers want, and expand to these areas later.  Find the need, and fill it.   Start small and grow.  That’s why you need a niche.

There are a lot of ways to make money on the Internet, which is great because it allows you to try different methods of selling to find out what’s comfortable for you.  Try to find a method that suits your personality, the way you think and the way you like to work — if you do, then working will be fun and you’ll be more likely to stick with it – if you don’t you’ll have a much harder time staying motivated and working your plan.  (Yes, you’ll need a plan!)

And please remember this — no matter what someone tells you when they’re trying to sell you their latest and greatest product to make you millions of dollars — Internet Marketing is WORK.  And anyone who says they can show you how to make money without working is lying. 

When you start in IM you can expect to spend quite a while learning, no matter how or what you sell.  It takes time.  It’s like learning any other job skill — you’re not very good at first, but if you keep trying and learning, you will get it. 

Now for some methods — Do you like surfing around eBay?  Then buy a couple of good books on selling on eBay, learn some of the different methods, and give it a try.  It’s really very inexpensive to list auctions, and eBay is very good about telling you all the different charges that will apply.  Listing my first auction on eBay cost me all of $0.35 — yep, 35 cents.  Second one cost the same.  Neither one sold, but that was okay because I looked at it as a great learning experience — I knew I had no clue what I was doing, but I learned a great deal very quickly, and a lot of the things I learned apply to any type of selling on the Internet.  And you can’t complain about the cost — 70 cents — what a deal!!   (Yes, my third auction did sell — and I’m still improving and getting better and better results.)

Do you think you want to sell Affiliate products?  Then get a couple of good affiliate marketing books, start reading, and in the meantime go check out ClickBank and Commission Junction.  And go read my article on Affiliate Marketing, in it I tell you about a couple of seriously good websites that you’ll really enjoy exploring.  Affiliate Marketing is the way most people get started selling on the internet — why?  Because it’s simple and doesn’t require a lot of money or resources to get started. 

Want to sell ebooks?  Do you plan on writing your own books, or are you going to sell other people’s books?  Check out my article on Resale Rights and PLR eBooks – it’s not difficult to get started, and again, doesn’t require a lot of money or resources.  You’ll need your own web site, but don’t let this scare you, you can get good web hosting for as little as $5 to $6 per month.

Interested in AdSense websites and PPC?  These are more complicated and do require some money to get started, but if you’re careful and set a budget, they’re very doable.  Check out my articles on these, and definitely buy a book or two and do your research BEFORE you attempt PPC — but if it sounds fun to you, go for it, there’s money to be made here.

These are just a couple of ways you can get started in Internet Marketing, there are more, so read and learn some, then think about what appeals to you.  Pick one method to start, and Get Started!